First time in paperback, with a new foreword by activist and author John Robbins and a reader's group study guide. This groundbreaking work, voted one of the top ten books of 2010 by VegNews Magazine, offers an absorbing look at why and how humans can so wholeheartedly devote ourselves to certain animals and then allow others to suffer needlessly, especially those slaughtered for our consumption.Social psychologist Melanie Joy explores the many ways we numb ourselves and disc